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This time of year all many of us can think about is keeping cool. But escaping the searing heat that blankets entire swathes of the country comes at a cost. In my 130 year old Victorian, summer utility bills are stratospheric. But where does a person turn for help making decisions about cooling off when it seems like everyone has something to sell? Roofs, windows, air conditioning systems, insulation — companies making and selling these products all have their claims about cooling and energy savings. And how do you separate fact from myth when it comes to adages about keeping a home cool and keeping a lid on the utility bill?

Fortunately a couple of experts weighed in for NBC BETTER with some tips for how you can keep cool and carry on this summer. Lauren Urbanek is a senior program advocate, Center for Energy Efficiency Standards, Climate & Clean Energy Program at the Natural Resources Defense Council. And Robert Daguillard is a spokesperson for the U.S. Environmental Protection Agency. They helped us break down some cooling essentials.